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Hi 1SHOPBOX friends!

We hope everyone is staying well and safe during these ever-changing, socially distant times. Since we can’t welcome groups of you into our boutique in downtown Toronto, we sat down with our Lead Pointe Shoe Fitter, NBS Alumni and former National Ballet of Canada Company Member, Krista Dowson, to talk all things pointe shoes, what to expect at your pointe shoe fitting at The Shoe Room and answer some of our most frequently asked questions.

Pointe Shoe Myths and Misconceptions

Myths and mysteries are definitely fun, but we’re here to debunk a few related to your favourite shoe! “Despite what you may have been told, pointe shoes are not made of wood and steel. The shank is typically made out of leather, card stock or plastic – we promise the only metal in your shoes are the small nails some styles use to attach the shank to the outer sole and they are teeny tiny” says Dowson. As for wood? Not now and not ever! “Contrary to popular belief, pointe shoes have never been made of wood but instead are made using layers of fabric and paste, or depending on the brand, plastic.”

When asked about the notion that a strong foot needs a strong shoe, Dowson says this can be true and false. “It comes down to personal preference. There are many professional dancers with strong feet who prefer a softer shoe. A dancer can also use a harder shoe as a work horse while they train to help keep the cost of replacing shoes down.” When talking about strong vs. soft shoes or falling into the dreaded “brand bias”, it is important to note that all dancers have different feet “Every foot is different, with their own shape and size and expecting the same style of pointe shoe to work for every foot is not just unreasonable, but can also be unhealthy.”

While it is more common to see women en pointe, pointe is for the boys too! “Some men are en pointe to build strength, to become a better pointe teacher and others to perform!” There are some roles in classical ballet that showcase men on pointe, like The Stepsisters in some versions of Cinderella, Bottom in a Midsummer Night’s Dream and the Baroness in James Kudelka’s An Italian Straw Hat.” We would also be remiss to not mention the all-male comic ballet company Les Ballet Trockadero de Monte Carlo.

Ask Our Experts

Pointe shoes can be confusing. From how their made to how you look after them and everything in between, a dancer is bound to have a few questions about their favourite tool. We asked our lovely Instagram followers to ask us anything about their pointe shoes and have Krista answer your most burning questions!

I’m almost ready to go on pointe! How should my pointe shoes feel?”

First things first, pointe shoes are not going to feel like your favourite sneakers! Your new shoes should feel snug, and there will be some pressure at the end of the shoe but you should definitely be able to wiggle your toes. When standing flat or in a demi plié (in this position your feet are their widest and longest!), you should feel your big toe against the end of the shoe – but not curled or pushed back. While you should feel the shoe hugging your foot, you don’t want the fit to be so narrow that it turns your foot into a taco shell. When you’re en pointe, it is normal for the material at the heel to “bag” slightly. A pointe shoe that fits you properly will provide support but not do the work for you.

“Why can’t I buy pointe shoes a little big so I can grow into them?”

Simply put, pointe shoes that are too big don’t fit! Pointe shoes are designed to hug the shape of your foot, which means shoes that are too big don’t support you properly. Other problems like calluses, bruised joints or damaging injury to your ankles and toes make it dangerous to purchase and wear shoes that you can “grow into”.

A customer’s pointe shoe that turned into a dog toy

“How do I know it’s time for a new pair? And do pointe shoes REALLY only last 15 hours?!”

We know it sounds crazy, but yes! The lifespan of pointe shoes is generally between 10 and 20 hours! Like all averages, there is some wiggle room and different factors at play that contribute to your pointe shoes lifespan. Most beginners end up replacing their shoes because they’ve grown, not because they have died (this means your first pair will look almost perfect, making them a great keepsake!), while professional dancers who are spending hours a day en pointe will burn through their shoes much faster. There are a few different ways to tell if you need new pointe shoes:

You’ve outgrown your shoes if:

You may have killed your shoes if:

“What is the best way to look after my pointe shoes?

When it comes to looking after your pointe shoes, there are a few things you can do that will keep them looking their best and also help to extend their life! Most importantly, moisture is the enemy of pointe shoes, so make sure to let your shoes and all of your accessories (think toe pads, spacers and lamb’s wool) air dry after every class. Show your shoes a little TLC and trim off any fraying satin from the platform and be sure to burn the ends of your ribbons to keep them from fraying – no dancers needs tassels swinging around their ankles! Having two pairs of shoes on the go is a great way to help extend their life and keep them looking their best. One of our most important tips? Keep your pets away from your pointe shoes! We know – this might seem a little strange BUT some dogs find them incredibly tasty and some cats fancy they have found a new litter box.

The Shoe Room Fitting Experience

What makes a pointe shoe fitting at The Shoe Room different? We’d like to think the training our Expert Pointe Shoe Fitters go through, the state-of-the-art fitting rooms and Canada’s largest selection of pointe shoes all work together to help us provide you with the best fitting experience and allows every dancer to go home with their perfect shoe.

Our Training

“Like a lot of our art form, the training of a pointe shoe fitter is handed down from the people who came before us. We learn from each other and continue to educate ourselves as time passes.” says Dowson about the training process. “All of our fitters have been or are still en pointe – this is important to us as we believe it is an asset to have “walked the walk” when it comes to pointe work.” All fitters at The Shoe Room go through a 3-6 month apprenticeship where they learn about what makes our fitting process different and become familiar with the brands and styles of shoes that we stock. “We work closely with our vendor representatives using any and every opportunity to learn from them about their shoes and how best to fit them.” On the job learning always happens at the boutique, “Anytime a new shoe arrives we are all quite excited to try it on, even if it isn’t the right syle for us, trying every part of our collection allows us to speak to what makes each shoe different.” Dowson says it best, “we love what we do and we hope it shows.”

By Appointment Fittings

Our one-on-one, by appointment pointe shoe fittings are designed to ensure our experts have the time to find you your perfect pointe shoe. Dowson explains, “Each fittings takes approximately 30 minutes and there is a lot that we pack into that half hour, especially if it is your first pair of pointe shoes. It’s a really interesting puzzle matching a dancer’s foot to the shoes and it’s very important to us that a dancer understand what a proper fitting shoe feels like.” A dancer’s pointe experience determines how a fitting starts “for dancers new to pointe, there is a lot of information that needs to be shared – from us and them! We gather information from them about their teacher’s preferences, the amount of time they will be on pointe and then begin to assess their feet, looking at shape, mobility and compressibility.” Then the fun begins! “Our fitters start picking shoes based on this information and adjust length, width and strength as the fitting progresses and try different styles to find the best fit.” For returning dancers, the process starts a little differently, “We address and hopefully solve any areas of discomfort or concern with their previous shoes – sometimes it’s as simple as trying the next size up.” says Dowson. But the goal at the end of each fitting is the same, “We hope each dancer leaves with a shoe they (and their teacher!) love and we work really hard to achieve this goal.”

In order for us to give every dancer the time they deserve, it’s important to book your fitting, especially now during COVID-19. The boutique is currently running at limited capacity with additional time needed for us to clean our fitting space, leaving no wiggle room in the schedule to accommodate dancers who have not booked an appointment.

Who We Fit

As we all know, going en pointe is hard work! To ensure the health and safety of our dancers, you must be enrolled in a pointe class and we don’t fit anyone under the age of 10 at the boutique. “Fitting dancers 10 and older is a matter of health” says Dowson, “around the age of 10 the growth plates in your feet begin to mature and while they don’t fully mature in girls until they are 13-15 and in boys around 15-17, it becomes less of a health risk to begin training en pointe at this time.” The beauty of ballet is that it can be enjoyed by everyone, and we have shoes for dancers at all levels at the boutique “Whether a dancer is getting their first pair of pointe shoes at 10 or 40, we want to take the time to educate them and help find the shoes that are perfect for them.”

Our 8,000+ Pointe Shoe Collection

With Canada’s largest collection of pointe shoes on hand, we have something for every dancer. “We are very proud of our pointe shoe collection. We believe that there is no “right” size or colour for ballet and want our collection of shoes to reflect this core belief.” says Dowson. In order to serve every dancer, having 8,000+ shoes in close to 100 styles from different brands was a must, “We’re able to offer many different shapes, lengths, widths, strengths and colours that fully serve and reflect the ballet community today.”

We hope this has given you a little insight into what we’re all about at The Shoe Room and we can’t wait to see you at the boutique! If you have any questions or would like to see our state-of-the-art fitting space in person, you can reach out to us on social mediaemail or over the phone!

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Email us with any further questions or to request our booking link for a 1:1 call. 

Email Us: hello@1shopbox.ca

FAQS

Our Canadian dance studio list is constantly being updated with new studio openings and closures. We will ship to the entire Canadian market at the time of shipment, and we anticipate the final number to be around ~1200. 

We are doing a total of 500 Booklet deliveries to the US this year. 

Depends. 

1. There are 30 sample spots in the box with no extra fee attached for brand partners. The cost of inclusion remains the same, even if you decide to include a sample. This is an extra opportunity for you to connect your ideal client with your offerings.

If 30 sample spots get booked and you still want to include a sample, there is an additional $300 fee. This HELPS cover the shipping surcharges. 

2. If you are an EVENT partner and would like to include a “gift” the cost is $300. 

The number of samples you choose to provide is up to you! We do encourage you to provide enough for each shipment, but understand if you decide on a different number. Final Sample number will be provided in the coming weeks – but we anticipate a need of maximum 1200 for our Canadian delivery. All samples must be approved once you become a partner.

Absolutely not. This is just an added opportunity for your business if you choose you would like your ideal client to sample and test your product. 100% of Canadian dance studios surveyed said that having a sample influenced their decision to buy. 

There are limited spots in each brand category, with a maximum of 10 partners. 1SHOPBOX is curated with top industry brands to provide a tool kit for studios as they select their vendors. We will not saturate their options – that causes decision fatigue! 
The events category has unlimited spots for easy selection of most suitable competition, convention, trade show. 

The cost of partnership now includes the printing of your 5×7 marketing materials that will be included in the 1SB shipments. You must provide final design files. 

This year’s 1SB will be shipped Summer 2023. Our aim is to have all shipments sent between mid August – mid September. This timeline depends on how quickly brand partners book their spots – the sooner our partners are locked in, the sooner we can move to fulfillment. 

As we near our shipment delivery dates, it becomes harder to get your company included and we have to rush printing and assembly of your partnership. We highly encourage you to partner as soon as you can! 

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TERMS & CONDITIONS

  • Once your application has been approved your partnership is secured, all payments are non-refundable and cannot be cancelled.
  • Partnership prices increase on July 7th and July 28th as we rush to get all your assets included in the deliveries.
  • We offer flexible payment options with a choice of a) paying upfront or b) paying over a two month payment plan. Email us if you require more payment flexibility.
  • Your partnership is customizable and you select choices based on your unique needs. Each selection has specific assets required that is your responsibility to provide (visuals and written copy).

PRIVACY POLICY

1SHOPBOX Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.1shopbox.ca (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

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Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: Communicate with you; Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

DO NOT TRACK  – Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

DATA RETENTION – When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES – We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US – For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@1shopbox.ca or by mail using the details provided below:

64 Hatt Street – G05, Dundas, ON, L9H 7T6, Canada